I help brands discover and express who they are in a way that inspires employees, captivates customers, and builds resilience.
 
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Our Mission:

Know who you are,
why you matter,
and how to say it.

I help businesses discover and express who they are, powerfully.
The result? A clear message that aligns your team and connects with your audience.

 
 

See your work in a new light.

What you offer is uniquely valuable, but it’s hard to identify how you’re different when you’re caught in the day-to-day of running a business. I help business leaders uncover and articulate their brand’s true authenticity, so they can be magnets for their target customer.

Together, we’ll build a stands-for-something brand that attracts not just customers, but superfans.

 
 
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Hi! I’m Betsy.

I'm a brand strategist and copywriter who's passionate about helping purposeful brands and their visionary leaders connect with themselves so they can connect with the people whose lives they improve. Over 10+ years, I’ve helped tech and retail startups, agencies, non-profits, and Fortune 500s discover their authenticity.

 

 

Here’s how it’s done:

Illuminate

By gaining a deeper understanding of the internal and external forces that impact it, you’ll start to see your brand from a new vantage point. At this stage, critical insights emerge, which will clarify the path forward.

 

Strategize

Using the rich insights gathered in the first stage, you’ll cast a vision for the present and future of your business, and a strategy to achieve it. You’ll gain a roadmap with clear directions and guardrails to keep you moving forward with confidence.

 

Create

With a clear vision and strategy supported by deep insights, it will be easy to create all the copy, content, and assets needed to achieve your goals, both now and well into the future.

Wondering if your project is in my wheelhouse? Let’s talk.


"Betsy’s a true brand strategist: an excellent strategic thinker with an ability to quickly gain an understanding of any market. She’s a great listener who generates smart insights into your audience; she’ll serve up a wide range of ideas for your brand, rooted in research. I would definitely hire Betsy again."

-Michael, startup founder








Two Steps to Brand Transformation

Learn two practical, tactical frameworks that will help you reimagine your business, right away.

 
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Go from uninspired to unforgettable.

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Ready to take your brand to the next level?

 
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