Let’s peek under the hood.
While a lot of my work remains behind-the-scenes (i.e. I’d get in trouble for sharing it), you can get a sense of my style of thinking and the kind of value I’ll add to your project through the examples and testimonials on this page.
Category Insights:
Ready-to-Drink Cocktails
insights + trends report // B2C, adult beverage
In the pre-concept stage for a distillery’s new canned cocktail, I was asked to present packaging and flavor trends and offer recommendations.
“Betsy goes to eleven--on a scale from one to ten. I've worked with Betsy on two very different projects now, and I've been absolutely blown away both times. The insights and strategy work she delivers is top-notch, on-point, well-crafted, deeply-researched, beautifully-designed, and just plain inspiring. Plus, she has the communication skills to match. You'll love watching her present; so will your boss. Congrats in advance on working with Betsy! Great choice.”
-Pat Pujolas, Creative Director
Parenting Comes In All Forms
strategy + insights + copy // campaign // B2C, infant feeding
In collaboration with the strategy and design teams at Hyperquake, I helped an infant feeding brand connect with today’s mom (and other infant caretakers) by creating a campaign to highlight the profound bond their products help facilitate.
“Betsy helped our company become refocused and inspired around our work. Through her process, she was able to distill our virtual hundred word mission statement into a short, eloquent, and effective phrase that we truly live by today. Since then, we’ve completed some of our best, most creative work to date.”
-Rudy Harris, President, Harris Media Co.
The Changing Face of
the
American Beauty Consumer
insights presentation // B2B, marketing/beauty
I created an insights presentation for the facilitation of an expert panel at a major beauty marketing conference.
“I met Betsy when she spoke on a panel I hosted in 2010. She was very junior in her career, but I was blown away by her insights. Since meeting, we have remained close because I knew she would become a strategic force. I have leveraged her as a freelancer because she has incredibly provocative insights that are always data-backed. I would strongly recommend working with Betsy if you are looking for a fresh approach to a category or a new window into the lives of consumers.”
-Elle Morris, Founder & CEO, Snapdragon
Millennials + Work:
Evolving Values & Definitions
insights + copy // lead generation resource // B2B, consulting
For this long-form report, I led all qualitative and quantitative research in multiple cities across the U.S.
Also covered in CNN Money.
“Betsy has a unique combination of skills; she’s an excellent writer, strategist, trend forecaster and social media trailblazer. She is thoughtful, insightful and able to distill complex concepts into understandable actions. As if that weren't enough, she is also an engaging presenter. Betsy worked for Department26 originally, and I continue to use her expertise as a freelancer. I trust her to guide a variety of projects for our clients.”
-Miki Reilly-Howe, Managing Director, Department26
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